Articles, videos, and case studies from the team building the most-trusted category data for Home Depot, Lowe’s, and beyond.
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Homewerks Worldwide and Datavations have entered a multi-year strategic agreement integrating SKU-level commercial intelligence into Homewerks' retail workflow — enabling a proactive market stance and stronger relationships with key retail and professional channel partners.
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Roof shingles category sales dropped 31% year-over-year, from $367M to $251M across Home Depot, Lowe's, and Menards. Where did the volume go, and who's holding inventory they can't move?
This winter, the Datavations team is heading to World of Concrete, IRE, AHR, and IBS/KBIS. Find where to connect with our team and see how store-level intelligence is transforming the building materials industry.
Home Depot's Q3 earnings show comparable sales declining 3.5% with big-ticket categories slowing. But the headline masks a bifurcated market where granular, SKU-level data reveals opportunities that aggregate numbers miss entirely.
The biggest shifts in building materials for August 2025. From revenue swings to pricing trends and stockout losses, see which categories rose and fell across major retailers.
July 2025's most notable shifts across building materials and home improvement. Discover what's rising, what's falling, and where suppliers should focus to capture missed revenue.
Planters made from recycled materials are gaining shelf space and market share at major retailers. Data shows consumer demand for sustainable products is reshaping the category and creating real competitive advantages.
One brand lost $1.5M in grass seed revenue during the off-season due to inventory gaps. Regional SKU-level data reveals how seasonal stockouts silently erode market share when competitors stay stocked.
Datavations announces a $17M Series A to scale store-level intelligence beyond retail into distribution and emerging channels. The next chapter in democratizing market data for building materials manufacturers.
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Roofing supply sales peak July through October, but common inventory mistakes cost suppliers millions in missed revenue. Five data-backed patterns that separate brands capturing seasonal demand from those losing it.
Tariffs are reshaping pricing strategy across home improvement categories. See how building materials manufacturers and retailers can use real-time pricing data to navigate uncertainty and protect margins.
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At IBS/KBIS 2025 in Las Vegas, Datavations recognized standout brands leveraging store-level intelligence to drive measurable results. Highlights from the 2024 Excellence Awards ceremony.
Datavations' proprietary PROpensity Index applied to the caulk and sealants category. A HIRI-hosted webinar demonstrating how transaction-level data reveals competitive positioning and growth opportunities.
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Datavations launches Category Snapshot infographics — quarterly visual reports showing top sellers, pricing trends, and competitive shifts across home improvement categories at the SKU level.
Highlights from Datavations' inaugural Excellence Awards at IBS 2024 in Las Vegas. Recognizing building materials brands that turned store-level intelligence into measurable competitive advantage.
Store-level intelligence helped a leading manufacturer identify and capture $120M in untapped demand across underserved store locations.
A national brand used location-level competitive data to grow market share by 15% and secure the Bay Captain role at a major retailer.
Data-driven pricing optimization using SKU-level price intelligence led to a 20% gross margin improvement for a major building materials manufacturer.
A new playbook for winning PLRs with data-driven category insights and competitive analysis.
Market insights on tariff impacts across the home improvement landscape for 2025-2026.
Key trends in assortment, pricing, and inventory optimization across home improvement retail.
Decoding consumer category preferences and shopping patterns in the home improvement sector.
A new playbook for winning PLRs with data-driven category insights and competitive analysis.
Market insights on tariff impacts across the home improvement landscape for 2025-2026.
Key trends in assortment, pricing, and inventory optimization across home improvement retail.
A new playbook for winning PLRs with data-driven category insights.
Market insights on tariff impacts across the home improvement landscape for 2025-2026.
Key trends in assortment, pricing, and inventory optimization across home improvement retail.
Decoding consumer category preferences and shopping patterns in the home improvement sector.
Homewerks Worldwide and Datavations have entered a multi-year strategic agreement.
Datavations announces the successful close of its Series A funding round, securing $17 million in new equity capital.
Datavations.ai announces the appointment of Jay Steinfeld as its new Chairman of the Board.
Datavations updates website and email nomenclature to reflect AI mission.
Peter Greene joins as Vice President of Strategic Business Development.
Datavations closes a fully-subscribed Seed Round of $4.2 million.
Phil Odelfelt, Founder and CEO of Datavations, joined The Fundraising Debrief following his successful $4.2 million seed raise.
Datavations, a Glen Cove, N.Y.-based provider of retail analytics tools, was seeded with a $4.2 million investment.
Datavations, a leading developer of market research software utilizing proprietary datasets, announced a $4.2 million Seed round.
Datavations, a NYC-based developer of market research software utilizing proprietary datasets, raised $4.2M in Seed funding.
In New York, analytical software developer Datavations, Inc. has closed a $4.2m seed round.
Datavations has closed a $4.2 million seed round to scale its retail analytics platform.
Three pieces the team hands every new category manager who joins one of our customer accounts.
Store-level intelligence helped a leading manufacturer identify and capture $120M in untapped demand across underserved store locations.
Read the case study →Roof shingles category sales dropped 31% year-over-year, from $367M to $251M across Home Depot, Lowe's, and Menards.
Watch the video →Home Depot's Q3 earnings show comparable sales declining 3.5% with big-ticket categories slowing. Granular, SKU-level data reveals opportunities that aggregate numbers miss entirely.
Read the article →Curated collections by category-manager job-to-be-done. Each tile lands on a filtered view of every relevant article, video, and case study.
Preparation playbooks, post-PLR debriefs, and the merchant-ready data points that move every decision.
View 5 pieces →Quarterly category reads on Home Depot, Lowe's, Menards, Ace, and Tractor Supply — written for category managers.
View 8 pieces →From store-level stockout signals to weekly replenishment patterns — the inventory data your buyer is already looking at.
View 4 pieces →Tariff impact, competitive pricing benchmarks, and the timing of promotional windows across major retailers.
View 6 pieces →Private-label expansion, brand entrances and exits, and what's moving in your shelf-share neighbors.
View 3 pieces →How we capture census-level transaction data, why panel sampling falls short, and what "weekly refresh" actually means.
View 4 pieces →“We used to walk into Home Depot business reviews hoping our data matched theirs. Now we walk in knowing it does.
National Account DirectorLeading Home-Improvement Manufacturer
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