Two Retailers, Two Completely Different Shelves
Home Depot captured 57% of category dollars in Q1 2026, totaling $137.4 million, while Lowe's took 42% at $101.4 million. The split sounds straightforward until you look at what each retailer is actually selling.
Home Depot's shelf leans heavily toward centerset faucets (52% of its mix) and private-label product, with an average unit retail of $46. Lowe's carries 68% more widespread SKUs than Home Depot and sells them at a $59 average price, turning that assortment into premium dollars. If a manufacturer is considering widespread expansion, Lowe's has effectively already run that pilot.
At Lowe's, widespread faucets nearly match centerset — $42.6 million versus $47.6 million — a balance you do not see at Home Depot.
The Brand Order Changes by Retailer
Home Depot's brand hierarchy starts with Glacier Bay, its private label, at 30% share ($42.5 million), followed by Delta at 22%, Kohler at 15%, Moen at 14%, and Pfister at 14%. The shelf is top-heavy, with one private-label brand setting the floor.
Lowe's spreads dollars more evenly across four brands above 10%: Delta at 27%, Moen at 25%, Allen + Roth (Lowe's private label) at 23%, and Pfister at 11%. Kohler's position is the starkest contrast in the category — 15% share at Home Depot but only 3% at Lowe's. That is not a demand gap. It is a distribution gap.
Kohler Up, Moen Down: The Home Depot Brand Swap
The most significant year-over-year movement at Home Depot is nearly a one-for-one exchange. Kohler added $4.0 million and 3 share points from Q1 2025 to Q1 2026. Moen gave up $5.5 million and 4 share points over the same period. Glacier Bay held flat at 30%. This is a national-brand reshuffle on a stable shelf, not private label gaining ground.
What makes Moen's decline worth studying is the mechanism. Moen pulled 29 SKUs — a 31% cut — raised average selling price by 3.8% (from $98 to $102), and still grew store count by 25%. A wider footprint on a narrower, pricier assortment produced the largest single-brand loss in the category. Chrome and Spot Resist Brushed Nickel finishes carried the losses. Matte Black is where Moen added, with two new SKUs rolling out to over 1,800 stores each.
Price Architecture Separates Winners from Losers
Price bands reveal two distinct private-label strategies. Home Depot's Glacier Bay sits at a $55 average selling price, 40% below Kohler's $92. It attacks on price. Lowe's Allen + Roth runs at $75, within 15% of national brands like Delta ($86) and Pfister ($82). It attacks the middle.
For national brands, the pricing spread is tighter at Lowe's — Moen, Kohler, Delta, and Pfister cluster within a $7 range — while those same brands spread across $11 at Home Depot. A manufacturer's pricing strategy needs to account for these retailer-specific competitive sets, not just national averages.
Geography Flips the Map
Four states — California, Florida, Texas, and New York — account for 39% of the bathroom sink faucet category. California leads at $30.6 million, followed by Florida at $21.6 million. But the real outlier is North Carolina.
North Carolina ranks sixth in total category dollars ($9.0 million), and inside the state, Lowe's outsells Home Depot 4-to-1, compared to a 0.72-to-1 ratio nationally. Kohler runs 17% share at Home Depot stores in NC but just 1% at Lowe's. In the largest Lowe's-first state in the country, Kohler is effectively not on the shelf. That is a shelf question, not a demand question — and it represents a quantifiable opportunity in dollars.
This kind of store-level, state-level visibility is exactly what census-level data makes possible. Platforms like Datavations track every SKU, every store, every sale across 11,936+ locations daily, capturing the full picture — including the 30–35% of building materials volume from Pro buyers that most data sources miss entirely.
What This Means for Manufacturers
The pattern across this category is consistent: distribution alone does not save a brand. Moen grew doors 25% and posted the biggest loss. Delta grew doors 47%, trimmed price by a dollar, and grew $2.1 million. Kohler grew doors 53% and added $4.0 million. The difference is assortment discipline and price architecture, not store count.
For any manufacturer selling bathroom sink faucets into Home Depot or Lowe's, the next margin opportunity sits in three places: your price architecture relative to the private-label floor, your finish mix as consumer preference shifts toward Matte Black, and the retailer shelves where you are under-distributed or absent.
How much did bathroom sink faucets sell at Home Depot and Lowe's?
Bathroom sink faucets generated $238.8 million in combined sales at Home Depot and Lowe's in Q1 2026. Home Depot accounted for $137.4 million (57%) and Lowe's for $101.4 million (42%).
Which brands lead in bathroom sink faucets at Home Depot?
Glacier Bay, Home Depot's private label, leads at 30% share ($42.5 million), followed by Delta at 22%, Kohler at 15%, Moen at 14%, and Pfister at 14%.
Why did Moen lose market share in bathroom sink faucets?
Moen pulled 29 SKUs (a 31% reduction), raised average price by 3.8%, and still grew store count. The narrower, pricier assortment led to a $5.5 million decline at Home Depot, the largest single-brand loss in the category.
What is the difference between Home Depot and Lowe's bathroom faucet assortments?
Home Depot skews toward centerset faucets and private label at a $46 average price. Lowe's carries 68% more widespread SKUs at a $59 average, with four national or private-label brands each above 10% share.
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