Consumer Durables Analytics Veteran Peter Greene Joins Datavations

Datavations, Inc., a leading developer of market research software utilizing proprietary datasets, announced that Peter Greene has joined the company as its Chief Revenue Officer (CRO). In this role, Greene will play a leading role in driving revenue growth, accelerating the company's go-to-market strategy, and expanding its reach in the building materials space.

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As a seasoned executive with extensive experience in the consumer durables and home improvement sectors, Greene brings a wealth of knowledge and a proven track record to Datavations. Prior to joining, he served as the Vice President and General Manager of the Building and Construction vertical at Circana, the company formed by the merger of NPD and IRI, where he was the senior most executive for the combined building and construction business across the United States and Canada.

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Greene’s career is marked by a series of progressive leadership roles, including senior positions at The NPD Group and IHS Markit (now part of S&P Global). His expertise in market analytics, client relationship management, and strategic business development has contributed significantly to the growth and success of the organizations he has been part of.

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Philip Odelfelt, CEO of Datavations, expressed his enthusiasm about the new addition: "We are thrilled to have Peter join our team. His deep industry knowledge, combined with his exceptional leadership skills and understanding of the building materials market, makes him an invaluable asset to Datavations. His experience in scaling businesses and driving revenue in the analytics and building materials space aligns perfectly with our growth trajectory and vision."

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Greene shared his excitement about the new role: "I am incredibly excited to join Datavations at such a pivotal time. The company's innovative approach to market analytics for the building materials sector is remarkable, and I look forward to contributing to its continued growth and helping our clients unlock new insights and opportunities."

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With Greene’s appointment, Datavations is poised to strengthen its market position and enhance its ability to deliver cutting-edge, data-driven solutions to the building materials industry.

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