MERCHANT ENABLEMENT PLATFORM

Win more shelf space.

Datavations finds the SKUs, stores and price moves that grow your sales across home centers and pro distributors, then gives your team the proof to win them from the buyer.

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Your growth opportunities

Found this month

10 new

AssortmentPriceInventoryStore testsPlacementPro vs. DIY

Replace a competitor SKU at Home Depot

Kitchen faucets · bottom 10% in sales per store, in 1,900 stores

Take to PLR

Expand into 240 Lowe's stores in Florida, Georgia and the Carolinas

Composite decking · you outsell the category 1.4x

Build the case

Two competitors raised price 6%

Cordless drills · room to move without giving up share

Pricing

Competitor stockouts up in 140 Menards stores

Water heaters · open door for a spot buy

Inventory

Competitor test spotted in 380 Lowe's stores

Adhesives · test stores growing faster than the rest

Store test

A competitor's end cap isn't earning its space

Garden hoses · inventory doubled, sales flat

Placement

Your SKU is priced above MSRP in 85 stores

Smart timers · sales are down where price is high

Price check

No fixed shower head under $80 at Home Depot

Shower heads · a gap Lowe's is already filling

New product

Pro buyers drove most of the growth

Deck screws · make the case for pro pack sizes

Pro vs. DIY

Two of your own SKUs are in the bottom 10%

Tile at Floor & Decor · swap them before the merchant does

SKU review

+35 SKUs

won by one customer in an off-cycle line review

Illustrative example

Trusted by

Coverage The Home DepotLowe'sMenardsAce HardwareFloor & DecorTractor SupplyFergusonWhite CapGrainger

How it works

From opportunity to purchase order.

Buyers say yes to suppliers who show them how to grow the aisle. Datavations makes your team that supplier.

01 · SPOT IT

Find where you can grow

See sales, price and inventory for every brand, SKU and store, yours and your competitors'. Underperforming SKUs, untapped states and price gaps stand out fast.

02 · PROVE IT

Build the buyer's case

Turn the opportunity into a recommendation the merchant can act on, with our Customer Solutions team behind you.

03 · WIN IT

Walk out with more

More SKUs, more stores, better placement and better price, at line reviews, business reviews and every meeting in between.

What you can win

Every way to grow at retail, in one place.

Assortment · Kitchen faucets

Brand share of sales

Home Depot

Brand A 32%

Your brand 24%

Brand C 20%

PL 14%

Lowe's

Your brand 29%

Brand A 25%

PL 22%

Brand C14%

Your brandBrand ABrand CPrivate labelOther

Brand	SKU	Stores	Sales / store	Share chg
YOUR BRAND	Pull-down, stainless	2,002	$2.5K	+0.7
BRAND A	Pull-down, chrome	1,993	$2.0K	+0.1
BRAND C	Single handle, matte	1,914	$0.6K	-0.9

+35 SKUswon in an off-cycle line review, taken directly from a key competitor.Assortment Optimization →

Geography · Composite decking at Lowe's

Sales per store by state

LowerAverageHigherHighestNot carried

Not carried

240 stores

in Florida, Georgia and the Carolinas, next to your strongest states

Florida88

North Carolina61

Georgia52

South Carolina39

Build the expansion case

130 storesadded at Home Depot, plus $70M in business defended, with a region-by-region plan.Measure →

Price · Cordless drills

Your brandBrand ABrand C

+16%incremental margin from a price increase the retailer accepted, backed by proof that competitors had already raised prices.Price Optimization →

Inventory · Water heaters at Menards

Your weeks on hand

6.9

Your units on hand

272K

Brand A stockout rate

4.8%

Stockout rate by brand, last 12 weeks

Your brandBrand A

$660Kin a spot buy one customer won at Lowe's, after showing the buyer a competitor was running short.Inventory Optimization →

Store Test Tracker · Duct tape

Test stores vs. the rest of the chain

16% → 20%share with the retailer after proving a regional test beat competitors, which led to expansion.Store Test Tracker →

End cap performance · Garden hoses

Sales lift in stores with the end cap

+$11Mafter showing a competitor's end cap wasn't earning its space, then taking it over.Measure →

Illustrative views

Results

What customers walked out with.

$120M

in incremental orders, from demand found in underserved stores

20%

gross margin improvement from SKU-level price intelligence

15%

market share growth, plus the Bay Captain role at a major retailer

"I couldn't imagine doing business without Datavations. It's completely changed the way that we can talk to buyers in meetings."

VP Retail Sales, building materials brand

Read the case studies

Ways to work with us

Get it the way your team works.

Platform

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Pulse

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Data feeds

Send the data into Power BI or your own systems by API.

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Your next shelf space win is already in the data.

Book a demo and we'll show you where it is.

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