Oregon controls 49.1% of the chainsaw chain category at Home Depot and Lowe's as of January 2025, up from 46.9% in November. In a category with at least ten competing brands, one aftermarket chain manufacturer commands nearly half of every dollar spent. Husqvarna sits second at 13.4%, and no other brand breaks above 11%.
Oregon Is Pulling Away
Oregon gained 2.2 points in three months — 46.9% in November, 47.2% in December, 49.1% in January. The brand does not hold a single SKU in the top two positions, yet its cumulative catalog generates more revenue than the next four brands combined.
Oregon's strength is breadth. Its top SKUs — an S62 two-pack at $31.66 (2.2%) and an S62T two-pack at $39.05 (1.8%) — are universal-fit replacements designed to work across Husqvarna, Echo, Poulan, Craftsman, and other saws. Oregon makes the replacement decision easy by removing brand matching from the equation.
Husqvarna Leads the Top Five but Trails Overall
Husqvarna holds the two best-selling individual SKUs: a 20 in. X-Cut at $34.56 (3.5%) and an 18 in. X-Cut at $31.66 (3.3%). But overall brand share sits at just 13.4%. Husqvarna's chains are OEM replacements for its own saws — a narrower addressable market than Oregon's universal-fit approach.
Powercare, the value brand, holds the fourth-ranked SKU at $24.51 (1.9%) — the lowest ASP in the top five. Echo sits at 10.7%, rounding out the top three brands.
The Long Tail Is Crowded but Small
Below Oregon, Husqvarna, and Echo, the category fragments quickly. Powercare holds roughly 7.4%, Craftsman 5.4%, and then a string of power tool brands — Ryobi, Milwaukee, DeWalt, EGO, Kobalt, Trilink — each at low single digits. These are battery-platform brands selling chains as accessories for their own cordless saws, not as standalone chain businesses.
Oregon's nearly 50% share reflects how the replacement buyer shops — by bar length and pitch, not by saw brand.
Datavations tracks every SKU, every store, every sale across 11,936+ locations daily, catching share shifts in even the most fragmented accessory categories.
Who leads the chainsaw chain category at Home Depot and Lowe's?
Oregon leads with 49.1% dollar share as of January 2025, up from 46.9% in November. Husqvarna is second at 13.4%, and Echo third at 10.7%.
Why does Oregon dominate chainsaw chains?
Oregon sells universal-fit replacement chains compatible with most major saw brands, giving it a broader addressable market than OEM-specific chains from Husqvarna or Echo. Its top SKUs explicitly list compatibility across multiple manufacturers.
Which chainsaw chain brands are gaining share?
Oregon gained 2.2 points over Q4 2024. Most other brands held steady or shifted by fractions of a point, making Oregon the only brand with meaningful momentum in the quarter.
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