Articles, videos, and case studies from the team building the most-trusted category data for Home Depot, Lowe’s, and beyond.
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Homewerks Worldwide and Datavations have entered a multi-year strategic agreement integrating SKU-level commercial intelligence into Homewerks' retail workflow — enabling a proactive market stance and stronger relationships with key retail and professional channel partners.
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The power drills category saw $124.9M in sales with 20 weeks of inventory across major home improvement retailers. This deep dive covers inventory concentration by state, brand market share shifts, and geographic performance breakdowns for Q1 2025 vs Q1 2026.
Joint compound in-store sales declined 12.1% nationally, with the South driving the steepest regional drop. This deep dive breaks down retailer market share, brand performance, and inventory trends across Home Depot, Lowe's, and Menards.
Homewerks Worldwide and Datavations have entered a multi-year strategic agreement to integrate SKU-level commercial intelligence into Homewerks' retail workflow. By adopting Datavations' Merchant Enablement Platform, Homewerks gains real-time visibility into shelf dynamics, assortment planning, competitive pricing, and supply chain vulnerabilities — enabling a proactive market stance and stronger relationships with key retail and professional channel partners.
Datavations, the leading strategic intelligence provider for the building materials and home improvement industries, today announces the successful close of its Series A funding round, securing $17 million in new equity capital.
Datavations.ai, a leader in innovative analytics solutions, is proud to announce the appointment of Jay Steinfeld as Chairman of the Board.
We believe we are building the platform that enables an entire industry to take advantage of the power of AI and data to improve the way retailers and suppliers collaborate.
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Datavations, Inc., a leading developer of market research software utilizing proprietary datasets, announced that Peter Greene has joined the company as its Chief Revenue Officer (CRO).
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Phil Odelfelt, Founder & CEO of Datavations, recently joined our podcast The Fundraising Debrief following his successful $4.2 million seed raise
Datavations, a Glen Cove, N.Y.-based provider of retail analytics tools, was seeded with a $4.2 million investment co-led by Nevcaut Ventures and Sage Venture Partners.
Datavations, a Glen Cove, N.Y.-based developer of market research software utilizing proprietary datasets, raised $4.2M in Seed funding.
In New York, analytical software developer Datavations, Inc. has closed a $4.2m seed round, with which it will scale its suite of retail analytics tools.
Datavations, a NYC-based developer of market research software utilizing proprietary datasets, raised $4.2M in Seed funding.
Datavations, a leading developer of market research software utilizing proprietary datasets, announced a $4.2 million Seed funding round.
Datavations, Inc., a leading developer of market research software utilizing proprietary datasets, announced it has closed a $4.2 Million seed round, bringing total capital raised to $5.5 Million.
Product Line Reviews have always mattered — but in 2026, the bar is higher, the margin for error is smaller, and retailers expect a lot more than a brand-centric narrative and a static SKU list. In this webinar hosted on February 10, 2026, Datavations' Peter Greene (Head of Strategic Business Development) and Phil Melson (Head of Customer Success) walk through a new playbook for approaching PLRs — one built around retailer outcomes, data-backed recommendations, and a clear, defensible story that merchants can actually act on.
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Tariffs are creating new challenges — and opportunities — for the building materials and home improvement industries. From lumber costs that could add $10K to a new home to contractors citing tariffs as their most disruptive external risk in 2025, the stakes have never been higher. Join us on October 6th at 1 PM EST for an insightful webinar featuring Peter Greene, Head of Strategic Business Development and Phil Melson, Head of Customer Success at Datavations. Discover how SKU-level data reveals which categories and retailers are most exposed, how consumer and contractor behaviors are shifting, and what steps manufacturers and distributors can take to navigate the turbulence. Walk away with actionable insights and strategies to prepare your teams and supply chains for 2026.
Datavations webinar hosted by the Home Improvement Research Institute. Understanding the relationship between Pro and DIY products is crucial for manufacturers looking to stay competitive in a changing market. View the HIRI Hosted webinar, featuring Peter Greene, VP Strategic Business Development and Melisse Sullivan, Innovation Lead at Datavations. Discover how to utilize SKU-level data to pinpoint pro-oriented products and enhance support for high-value professional customers.
Store-level intelligence helped a leading manufacturer identify and capture $120M in untapped demand across underserved store locations.
A national brand used location-level competitive data to grow market share by 15% and secure the Bay Captain role at a major retailer.
Data-driven pricing optimization using SKU-level price intelligence led to a 20% gross margin improvement for a major building materials manufacturer.
This winter, the Datavations team is heading to World of Concrete, IRE, AHR, and IBS/KBIS. Find where to connect with our team and see how store-level intelligence is transforming the building materials industry.
Home Depot's Q3 earnings show comparable sales declining 3.5% with big-ticket categories slowing. But the headline masks a bifurcated market where granular, SKU-level data reveals opportunities that aggregate numbers miss entirely.
The biggest shifts in building materials for August 2025. From revenue swings to pricing trends and stockout losses, see which categories rose and fell across major retailers.
July 2025's most notable shifts across building materials and home improvement. Discover what's rising, what's falling, and where suppliers should focus to capture missed revenue.
Planters made from recycled materials are gaining shelf space and market share at major retailers. Data shows consumer demand for sustainable products is reshaping the category and creating real competitive advantages.
One brand lost $1.5M in grass seed revenue during the off-season due to inventory gaps. Regional SKU-level data reveals how seasonal stockouts silently erode market share when competitors stay stocked.
Datavations announces a $17M Series A to scale store-level intelligence beyond retail into distribution and emerging channels. The next chapter in democratizing market data for building materials manufacturers.
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Roofing supply sales peak July through October, but common inventory mistakes cost suppliers millions in missed revenue. Five data-backed patterns that separate brands capturing seasonal demand from those losing it.
Tariffs are reshaping pricing strategy across home improvement categories. See how building materials manufacturers and retailers can use real-time pricing data to navigate uncertainty and protect margins.
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At IBS/KBIS 2025 in Las Vegas, Datavations recognized standout brands leveraging store-level intelligence to drive measurable results. Highlights from the 2024 Excellence Awards ceremony.
Datavations' proprietary PROpensity Index applied to the caulk and sealants category. A HIRI-hosted webinar demonstrating how transaction-level data reveals competitive positioning and growth opportunities.
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Datavations launches Category Snapshot infographics — quarterly visual reports showing top sellers, pricing trends, and competitive shifts across home improvement categories at the SKU level.
Highlights from Datavations' inaugural Excellence Awards at IBS 2024 in Las Vegas. Recognizing building materials brands that turned store-level intelligence into measurable competitive advantage.
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Three pieces the team hands every new category manager who joins one of our customer accounts.
Store-level intelligence helped a leading manufacturer identify and capture $120M in untapped demand across underserved store locations.
Read the case study →
Roof shingles category sales dropped 31% year-over-year, from $367M to $251M across Home Depot, Lowe's, and Menards.
Watch the video →Home Depot's Q3 earnings show comparable sales declining 3.5% with big-ticket categories slowing. Granular, SKU-level data reveals opportunities that aggregate numbers miss entirely.
Read the article →Curated collections by category-manager job-to-be-done. Each tile lands on a filtered view of every relevant article, video, and case study.
Preparation playbooks, post-PLR debriefs, and the merchant-ready data points that move every decision.
View 5 pieces →Quarterly category reads on Home Depot, Lowe's, Menards, Ace, and Tractor Supply — written for category managers.
View 8 pieces →From store-level stockout signals to weekly replenishment patterns — the inventory data your buyer is already looking at.
View 4 pieces →Tariff impact, competitive pricing benchmarks, and the timing of promotional windows across major retailers.
View 6 pieces →Private-label expansion, brand entrances and exits, and what's moving in your shelf-share neighbors.
View 3 pieces →How we capture census-level transaction data, why panel sampling falls short, and what "weekly refresh" actually means.
View 4 pieces →“We used to walk into Home Depot business reviews hoping our data matched theirs. Now we walk in knowing it does.
National Account DirectorLeading Home-Improvement Manufacturer
Read by category managers at 50+ home-improvement brandsTell us what you're researching. We'll point you to the right brief — or write one.
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