Delta holds 23% of the bathroom sink faucet category at Home Depot, Lowe's, and Menards as of July 2024 — yet Moen's Genta Single Handle in Matte Black at $120 is the single best-selling SKU at 1.4% dollar share. Moen sits second at 20%, and Glacier Bay third at 15% with three of the top five SKUs priced between $27 and $40. The category is one of the most stable in plumbing, with no brand moving more than a point all quarter.
Glacier Bay Owns the Value Tier
Glacier Bay holds three of the top five SKUs: the Builders in Chrome at $35 (1.2%), the Builders in Brushed Nickel at $40 (1.2%), and the Constructor in Chrome at $27 (1.1%). All three are 4 in. centerset double-handle designs — the most common bathroom faucet format — at prices a third to a quarter of Moen's top seller.
At 15% overall share, Glacier Bay generates volume on units, not ASP. Its top three SKUs average $34 — every Glacier Bay sale needs roughly three-and-a-half units to match one Moen sale in dollar terms.
The Middle of the Market Is Crowded
Between Glacier Bay's value tier and Moen's premium, four brands compete in the $50 to $120 range. Pfister holds 14%, Allen + Roth 9%, Kohler 8%. Allen + Roth's Harlow Matte Black at $81 (1.1%) is the only mid-tier SKU in the top five.
None moved meaningfully. Pfister held at 14% every month. Allen + Roth stayed at 9%. Kohler ticked from 7% to 8%. The competitive structure looks the same in July as it did in May.
Nothing Moved — and That Is the Story
Bathroom sink faucets may be the most stable category at Home Depot, Lowe's, and Menards: six brands held within a point of their starting position across three months. Delta at 23%, Moen at 20%, Glacier Bay at 15%, Pfister at 14% — the same every month.
Datavations tracks every SKU, every store, every sale across 11,936+ locations daily — the precision that confirms category stability is real and not an artifact of incomplete data.
Who leads the bathroom sink faucet category at Home Depot, Lowe's, and Menards?
Delta leads with 23% dollar share as of July 2024. Moen is second at 20%, Glacier Bay third at 15%, and Pfister fourth at 14%.
What is the best-selling bathroom sink faucet?
Moen's Genta Single Handle Single Hole faucet in Matte Black leads all individual SKUs at 1.4% dollar share with an ASP of $120, despite Moen trailing Delta in overall brand share.
How stable is the bathroom sink faucet category?
Extremely stable. No brand moved more than a point between May and July 2024. The top six brands maintained virtually identical share positions across all three months.
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