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The Data Behind Every Winning Merchant Meeting

See how manufacturers at Home Depot, Lowe’s, and beyond are using Datavations to walk into every business review with numbers that match the retailer’s — and a story the competition can’t tell.

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100%Transaction coverage — not a 2% panel sample
5+Retailers tracked: HD, Lowe’s, Menards, Ace, TSC & more
SKULevel granularity on pricing, assortment & share
WeeklyData updates — so you react before the competition does
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Every Resource, Right Where You Need It

From real-world case studies to category snapshots, expert analysis, and the latest industry news — it’s all here, organized by how you work.

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Case Studies

Real wins from real manufacturers. See how brands used Datavations to defend shelf space, walk into PLR reviews with hard numbers, and make moves their competition didn’t see coming — with data the retailer couldn’t dispute.

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Videos

Category briefings, platform demos, and market deep-dives — all in video format. Get a working understanding of our data, our methodology, and what the numbers actually mean for your category in under 10 minutes.

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Insights Blog

Analysis written by people who live inside the data. Current takes on category performance, pricing moves, assortment shifts, and what it all means for manufacturers navigating big box retail right now — not six months ago.

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News & Events

Where we’ll be, what we’re publishing, and what’s happening across the industry. Catch us at tradeshows, webinars, and speaking engagements — or stay current with updates straight to your inbox.

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📊Case Study
Case Study

How One Brand Defended 40% More Shelf Space at Lowe’s Using SKU-Level Price Data

Facing private-label pressure, a national manufacturer built a merchant-ready defense using weekly pricing data — in 72 hours before the business review.

🎬Video
Video

Census-Level Data vs. Panel Sampling: What the Difference Means for Your PLR

A 7-minute breakdown of why manufacturers relying on panel-based data walk into merchant meetings with numbers that don’t match the buyer’s.

📝Blog
Insights Blog

Q1 Category Performance: 5 Takeaways for Home Improvement Manufacturers

What the numbers say about assortment shifts, private label pressure, and where the pricing floor is moving heading into summer season.

What Makes Our Data Different

No One Else Has This

Panel-based competitors sample roughly 2% of transactions. We capture 100% of them — at SKU level, across every retailer that matters to your business. That’s not a small difference. It changes every conversation you have with a merchant.

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Census-Level Coverage

We don’t sample. We capture 100% of transactions at Home Depot, Lowe’s, Menards, Ace Hardware, Tractor Supply, and more. When you walk into a PLR, your numbers match the retailer’s numbers — because they come from the same source.

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SKU-Level Granularity

Not category averages. Not brand-level roll-ups. You get individual SKU performance — so you know exactly which products are winning, which are slipping, what’s driving the movement, and what you need to say about it in the next business review.

Weekly Data Refreshes

The market doesn’t wait for quarterly reports. Our data refreshes weekly, so you can react before your competition even realizes something has shifted — whether that’s a pricing move, an assortment change, or a competitive threat building at a retailer they thought was secure.

Panel-Based Competitors

~2% transaction sample
Category-level estimates
Monthly or quarterly updates
Data gaps at SKU level
Numbers don’t match retailer’s
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Datavations

100% transaction capture
Individual SKU detail
Weekly data refreshes
Full coverage across all SKUs
Matches retailer POS data
From the Field
We used to walk into Home Depot business reviews hoping our data matched theirs. Now we walk in knowing it does — and that changes the whole dynamic of the conversation.

National Account DirectorLeading Home Improvement Manufacturer

Ready to See What You’ve Been Missing?

Join the category leaders who use Datavations to walk into every merchant meeting with an unfair advantage.

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