PRICE OPTIMIZATION

Set the right price. Keep your margin.

Turn the pain of pricing into profit. Know the exact combination of margin opportunity and price competitiveness to build pricing strategies that maximize return for you and your merchants.

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5Dashboards
Store-LevelGranularity
Real-TimeCompetitor Monitoring

They see the average. Datavation sees every price.

Panel providers report averages. Datavations captures every transaction at every store, every day.

Panel Average

11,936 stores. Every price. Every day.

CAPABILITIES

What You Can Do With Price Optimization

01

Monitor Competitor Prices

Monitor pricing changes at the item, brand, and retailer level to stay up to date with pricing trends in your category and react appropriately to your competitor's pricing strategies.

02

Identify Pricing Opportunities

Use price distribution to identify price-driven assortment opportunities within and across retailers for you to surface in your next PLR.

03

Optimize Your Pricing Strategy

Measure the impact of price changes at the item level to build pricing strategies that maximize return for you and your retail partners.

04

Protect Your Margins

Avoid race-to-the-bottom pricing. Show retailers where margin headroom exists and where competitor price drops have not moved share.

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5 DASHBOARDS

Pricing intelligence, from summary to store to SKU-level

The complete set of tools to make confident pricing decisions and prove them to your retail partners.

01
MonitorTrendPrice

Price Summary

Determine the right price for your products and quickly surface significant price changes for all of your competitor's items. The starting point for every pricing conversation.

02
AssortmentPriceOpportunity

Price Distribution

Create flexible price groups to visualize how each price group contributes to a retailer's performance and identify price-driven assortment opportunities.

03
QuantifyMeasurePrice

Price Impact

Quantify the effect of price changes in your category. Which brands or retailers won share this period? Which lost? Which items drove those gains and losses?

04
VerifyRetailerPrice

Price Micro Markets

Drill down to retailer-specific pricing units and ensure your retail partners price your products consistently across geographies.

05
Store LevelPriceTrend

Store Prices

Dive into pricing data at the most granular level. Monitor the rollout of promotions and price changes at the store level to build sophisticated pricing strategies.

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Ready to price with confidence?

See how our Price Optimization module turns pricing into a collaborative strength with your retail partners.

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Explore Related Modules

Measure

Stay current on category trends

Quantify the impact of your decisions on the market.

Assortment Optimization

Find and compare assortment

Be the category captain with cross-retailer SKU visibility.

PLR Playbooks

Walk in with the answers

Win the merchant meeting with full-planogram visibility.