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When we founded Datavations, our goal was simple but ambitious: to give building materials manufacturers the clarity and confidence they have been missing for decades. Most teams were flying blind, relying on outdated reports, incomplete data, and a lot of gut instinct to make multi-million dollar business decisions.
Earlier today we were proud to announce a major milestone in that journey:
Datavations has raised $17 million in Series A funding, led by Forestay Capital, with participation from Morpheus Ventures, Sage Venture Partners, Nevcaut Ventures, and board member Jay Steinfeld. Additional notable investors include Rusty Reed, former CFO of Procore Technologies, and Travis May, founder of LiveRamp and Datavant. For us, this funding is more than capital—it is validation. It is a signal that market intelligence in building materials is no longer optional, it is necessary.
An Industry Shift
The building materials and home improvement industry is undergoing a massive change. Assortments are tightening, competition is intensifying, and access to shelf space – or distributor mindshare – is more competitive than ever. Maintaining operational efficiency is not just about logistics anymore. It is about data intelligence. Datavations’ Series A funding signals that this shift is real because the VC world recognizes that solving the data intelligence challenge in this industry is absolutely critical. We are proud to be at the forefront of that change, helping sales, supply chain, distribution, pricing, and analytics teams move from reactive to proactive with competitive SKU-level clarity.
What This Means for Our Customers
We are excited about this opportunity for growth since this funding enables us to move faster, scale broader, and deepen the value we deliver to our customers. Here are a few ways that we will do this:
- Platform Innovation - We are accelerating product development to bring new insights, visualizations, and alerting capabilities to your teams.
- Team Growth - We are expanding our talent across engineering, customer success, and data science to support our growing customer base
- Deeper Market Coverage - We are scaling our competitive monitoring network to deliver even more detailed visibility across categories, channels, and regions.
- North American Expansion - More brands. More teams. More strategic impact.
Why This Matters
Datavations was built for people making the difficult decisions in some of the most complex product environments. We process over 600GB of data each day in order to give manufacturers the insights they need, with SKU-level granularity, to act with confidence. With this funding, we are doubling down on our mission to equip this industry with the data intelligence it deserves.
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Want to See What’s Next?
We are just getting started. If you are in the building materials space – whether it is serving retailers, distributors, or both – and want to learn more about how our tools can work for you, get in touch today…or follow along as we grow.
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