All Rights Reserved - Datavations 2026
Store Test Tracker
Every new SKU at The Home Depot, Lowe's and Menards starts as a test in a limited set of stores. See which likely tests are running in your category, whether they're winning, and what they mean for your shelf before the line review.
Likely tests at The Home Depot
| Item | Stores | |
|---|---|---|
| Brand A silicone | 1,520 | Went national |
| Your paintable caulk | 940 | Expanding |
| Brand B kitchen and bath | 250 | Holding |
| Brand C window and door | 60 | Rolling off |
+3.7 pts
faster category growth in test stores than the rest of the chain
Illustrative example
What you can win
Competitor likely tests at The Home Depot
| Item | Started | Stores now |
|---|---|---|
| Brand A gutter sealant | Sep 2026 | 85 |
| Private label crack filler | Aug 2026 | 210 |
| Brand C window and door | Jun 2026 | 60 |
Category growth vs. last year, Brand B test stores vs. rest of chain
Your paintable caulk, stores carrying it
Inside the Store Test Tracker
Modeled on the Store Test Tracker in the Datavations platform, filled with sample numbers. Change the retailer and launch window, pick a test, and hover or tap anything.
Views
How it works
A test lives in a limited set of stores. Panel and receipt data rarely sees it, and can't measure what it did to the category. With every SKU, every store, every day, you see every store the test is in, and every store it isn't.
1
Find likely tests
Flags SKUs carried in a limited share of a retailer's stores, and screens out items that are rolling off. Thresholds are tuned by category.
2
Judge it against true peers
Groups like-for-like SKUs by attribute, such as material, finish, pack type or length, so each test is measured against its real competition.
3
Measure what it did to the category
Compares category growth and brand share in test stores with the rest of the chain, from the month the test started.
Works with
We'll walk you through the likely tests in your categories and what they mean for your next line review.
The Most Actionable Insight Platform
For Building Materials and
Home Improvement Manufacturers
All Rights Reserved - Datavations 2026