All Rights Reserved - Datavations 2026
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Circana, NIQ, Numerator, YipitData, Stackline and Data Ladder all sell retail data. Here's where each one gets it, what it can show you, and where Datavations is different.
What each provider says it measures
| Source | Provider |
|---|---|
| Retailer transactions, every store | Datavations |
| Retailer POS plus a household panel | Circana, NIQ |
| Receipt and card panels | Numerator, YipitData |
| Online marketplaces | Stackline |
| Not stated publicly | Data Ladder |
In writing
our accuracy guarantee, for brands that share their POS with us
The comparison
Start with all six side by side, then pick a provider for the details. Every line comes from that company's own public website.
Compare
Six providers, side by side
What each company's own website says about its data. Checked November 2026.
| Provider | Where the data comes from | Built for | Store-level detail | Pro channel | Accuracy guarantee |
|---|---|---|---|---|---|
| Datavations | Retailer transaction data | Home improvement and building materials only | Every store, every day | Yes | Yes, in the contract |
| Circana | Retailer POS plus a 200,000-household receipt panel | Many industries | Not stated | Not stated | Not stated |
| NIQ (with GfK) | Retailer POS network plus consumer panels | CPG, tech and durables, and more | Not stated | Not stated | Not stated |
| Numerator | Receipt panel (Receipt Hog app, email, loyalty data) | CPG, retail and general merchandise | Retailer and category level | Pro vs. DIY shopper reports | Not stated |
| YipitData | Receipts, card transactions and web data | Investors and corporate teams | Not stated | Pro vs. DIY split | Not stated |
| Stackline | Ecommerce data (method not stated) | Brands selling online | Online, by product | Not stated | 97% accuracy claimed |
| Data Ladder | Not stated | Home improvement manufacturers | Not stated | Not stated | 99.8% accuracy claimed |
Datavations
Circana
NIQ (with GfK)
Numerator
YipitData
Stackline
Data Ladder
"Not stated" means we could not find it on the company's public site. If something has changed, tell us and we will update this page.
Datavations vs. Circana
Circana formed when IRI and The NPD Group merged. It measures many industries, and home improvement is one of them.
| Datavations | Circana | |
|---|---|---|
| How the data is collected | Retailer transaction data, every store, every day | Retailer point-of-sale data plus a receipt panel of 200,000 households |
| Built for | Home improvement and building materials only | Many industries, from consumer packaged goods to beauty to home |
| Retailers named for home improvement | The Home Depot, Lowe's, Menards and six more | Not named |
| Store-level detail | Yes | Not stated |
| Accuracy guarantee in the contract | Yes | Not stated |
Where Circana fits: If you sell across many industries and want one syndicated view across all of them, Circana is built for that breadth.
Where Datavations is different: We only do home improvement and building materials. You see every store at every retailer we cover, including pro retailers like Ferguson, White Cap and Grainger, and our accuracy is guaranteed in the contract.
Source: circana.com home improvement pages and Circana's February 2025 receipt panel announcement. Checked November 2026.
Datavations vs. NIQ (with GfK)
NielsenIQ now includes GfK. It measures consumer goods around the world, and DIY sits inside its Tech & Durables group.
| Datavations | NIQ | |
|---|---|---|
| How the data is collected | Retailer transaction data, every store, every day | A retailer point-of-sale network plus consumer panels |
| Built for | Home improvement and building materials only | Consumer packaged goods, beauty, tech and durables, and more, in many countries |
| Retailers named for home improvement | The Home Depot, Lowe's, Menards and six more | Not named |
| Store-level detail | Yes | Not stated |
| Accuracy guarantee in the contract | Yes | Not stated |
Where NIQ fits: If you need one provider across many countries and consumer categories, NIQ is built for that scale.
Where Datavations is different: We go deep on one channel. Every store, every SKU, every day at the home improvement and pro retailers your merchants buy for, with accuracy guaranteed in the contract.
Source: nielseniq.com home page, Market Measurement and Tech & Durables pages. Checked November 2026.
Datavations vs. Numerator
Numerator runs a consumer receipt panel. Shoppers share their purchases through its Receipt Hog app, email and retailer loyalty accounts.
| Datavations | Numerator | |
|---|---|---|
| How the data is collected | Retailer transaction data, every store, every day | A receipt panel of about 200,000 households, plus shopper surveys |
| Built for | Home improvement and building materials only | Consumer packaged goods, retail, general merchandise and more |
| Home improvement view | Every SKU at every store | A tracker of retailer and category trends |
| Pro and contractor purchases | Yes, in pro-heavy categories | Pro vs. DIY shopper reports |
| Accuracy guarantee in the contract | Yes | Not stated |
Where Numerator fits: If you want to know who is buying, with shopper demographics, attitudes and trips across retailers, a receipt panel is built for that.
Where Datavations is different: A panel sees the shoppers who share their receipts. We see every transaction at every store, including the pro desk, so you can plan down to the SKU.
Source: numerator.com home improvement, Home Improvement Tracker and OmniPanel pages. Checked November 2026.
Datavations vs. YipitData
YipitData sells alternative data to investors and corporate teams, built from consumer receipts, card transactions and web data.
| Datavations | YipitData | |
|---|---|---|
| How the data is collected | Retailer transaction data, every store, every day | Consumer receipts, card transactions and web data, refreshed daily |
| Built for | Home improvement and building materials only | Investors and corporate teams across many industries |
| Home improvement view | Every SKU at every store | SKU tracking at Home Depot, Lowe's and other retailers, with a Pro vs. DIY split |
| Store-level detail | Yes | Not stated |
| Accuracy guarantee in the contract | Yes | Not stated |
Where YipitData fits: If you want a broad read across many retailers and categories, or you also follow these companies as an investor, YipitData covers a lot of ground.
Where Datavations is different: We cover home improvement and building materials only. That means every store, every day, plus inventory and stockouts by store, with accuracy guaranteed in the contract.
Source: yipitdata.com home page, home improvement page and February 2026 home improvement recap. Checked November 2026.
Datavations vs. Stackline
Stackline is an ecommerce insights platform covering online retailers like Amazon, Walmart and Target.
| Datavations | Stackline | |
|---|---|---|
| How the data is collected | Retailer transaction data, every store, every day | Ecommerce data. The collection method is not stated. |
| Built for | Home improvement and building materials only | Brands selling through online retailers |
| In-store sales | Every transaction at every store | How in-store data is sourced is not stated |
| Accuracy | Guaranteed in the contract | 97% per product claimed. No guarantee stated. |
Where Stackline fits: If Amazon and other online marketplaces drive a big share of your sales, Stackline is built for that.
Where Datavations is different: Your merchant at Home Depot, Lowe's or Menards plans the shelf at the store level. That is what we measure, every store, every day.
Source: stackline.com home page and Atlas page. Checked November 2026.
Datavations vs. Data Ladder
Data Ladder is best known for its data matching software. It also sells market intelligence to home improvement manufacturers.
| Datavations | Data Ladder | |
|---|---|---|
| How the data is collected | Retailer transaction data, every store, every day | Not stated |
| Built for | Home improvement and building materials only | Building materials manufacturers (the company says 125+) |
| Retailers covered | The Home Depot, Lowe's, Menards and six more | Not stated |
| Store-level detail | Yes | Not stated |
| Accuracy | Guaranteed in the contract | 99.8% claimed. The method is not stated. |
Where Data Ladder fits: Ask them the same questions you would ask us: where the data comes from, which retailers and stores it covers, and how accuracy is measured.
Where Datavations is different: Our method is public: retailer transaction data, every store, every day, at nine named retailers, with the accuracy guarantee in the contract.
Source: dataladder.com home page and Market Intelligence page. Checked November 2026.
Different data answers different questions. Pick the one that answers what your merchant asks.
Before you buy
Including us.
Where does the data come from?
Retailer transactions, receipt panels, card data and web data each see a different slice of your category. Ask which one you're paying for.
Can it show me a single store?
Merchants plan the shelf at the store level. A national or retailer-level number won't tell you where to add or cut.
Will they put accuracy in the contract?
Ask for a backtest against your own retailer numbers before you sign. We put ours in writing.
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All Rights Reserved - Datavations 2026